A creative brief is designed to guide us through the process of mental creation before we begin physical creation for any project.
Writing a creative brief gives your team a framework to check your ideas against – a standard way to explore the core message, audience, intention and budget.
It isn’t always easy to write creative briefs, but projects always work out better when we make time to find answers before we begin.
Your team needs to understand the answers to these questions well enough to submit a complete creative brief.