For traditional companies, every decision is designed to drive profit—the ultimate goal of the business. At Redmond, profit matters (without it, there would be no business), but we view profit as the means to a more important end: elevating the human experience.

It sounds unconventional or insincere, we know. We’ve been called naïve by some and arrogant by others, and we understand that our way of business wouldn’t work for a lot of companies. But it works well for us.

A People Company

Every decision we make is considered first in the context of how it will affect people—our customers, partners, associates, and communities. If an idea makes sense from that perspective, we begin to explore business opportunities, moving forward with ideas that add value to both our business and the world around us.

Elevating the Human Experience

Everyone wants to make a contribution that matters in their world, and business shouldn’t be an exception. We believe we share an obligation to serve, to create an enduring legacy, and to be a powerful influence for good in the world around us.

This is what we mean when we say Redmond is a people company. We pursue profit by adding value to the lives of our customers, and reinvest that profit into programs that add value to the lives of our associates and our communities. In the process, we create the kind of world we want to live in, and, hopefully, inspire others to do the same.

Our motivation, in four minutes

To get a better idea of who Redmond is, and why we do what we do, watch this four minute clip.