More than 130 years ago, Anna Sewell, a British author with a soft spot for horses, wrote a story that was destined to become one of the best-selling books of all time. Black Beauty, published just months before Sewell died, inspired new animal cruelty laws and helped establish a fascination with horses that has only grown with time.
“Have you ever watched Sea Biscuit?” asks Mike Mumford, a Redmond Equine associate and avid horseman. “How about The Man From Snowy River? Secretariat? Even if you’ve never ridden a horse, these stories resonate with who we are. Horses can get into your blood.”
The equine industry is certainly in America’s blood, with more than 2 million horse owners creating approximately 700,000 jobs across the country. There is a perception that most horse owners are wealthy, but recent data suggest that there may be no such thing as a typical horse owner—a third earns less than $50,000, and another third earns more than $100,000.
Owning a horse may not always take a lot of money, but it does require time and dedication.
“Many Redmond Equine customers are simply obsessed with their horses,” says Mumford. “These are people who spend countless hours learning about products for their animals. They need to know they’re doing what’s best for their horse, and that’s what we provide.”
Redmond started selling its natural mineral sea salt rocks in the equine industry in 2010, much later than other products in the space, and have been galloping to catch up. There are few natural salt mineral licks available in the equine market, and Redmond Rock is the only product that is mined here in the United States.
“Horse owners tend to be patriotic,” Mumford says. “But honestly, a horse doesn’t care if their rock has come from Pakistan or Utah. Horses respond to the taste, and almost every time, horses prefer Redmond Rock over any other mineral salt.”
Redmond Rock provides more than sixty trace minerals in a natural balance, replenishing electrolytes and helping horses achieve their full potential. Horse owners have seen Redmond Rock help prevent dehydration and common health issues like compaction, colic, and metabolic disorders, as well as improve endurance in athletic animals.
Redmond Equine has associates in both the Heber and Redmond offices, working to increase awareness of the brand and expand from the East Coast, where Redmond Rock has found early success, into areas like Texas.
“We hope to grow about 20% this year,” Mumford says, “but we’re more concerned with getting our message right at this point. People want the best for their horses— whether they’ve got a Seabiscuit or Black Beauty or an old mare that’s been in the family for fifteen years—and our products fit the bill in a unique, natural way.”