Redmond acquired Best Vinyl in November of 2011, prompting some people to wonder what building fences and decks had to do with a salt company. The answer to a question like that is, well, nothing at all. But it might not be the right question to ask.
“Redmond isn’t a salt company,” said Rhett Roberts, the company’s CEO. “We aren’t a farming company, and we aren’t a vinyl company. We’re a people company.” The decision to work with Best Vinyl was based on common values, confidence in people, and a shared vision for the future. With that foundation in place, the details of Best Vinyl’s business provided icing on the cake — a summer revenue cycle to complement Redmond’s winter deicing season, and potential to enjoy steady growth in the nation’s fencing market.
Redmond associate Vance Barrett started Best Vinyl in the year 2000, hoping to fix issues he saw in the industry and provide a great customer experience, not just a fence. In the twelve years since then, Best Vinyl has installed fences made from wood, chain link, concrete, wrought iron, and concrete, and diversified their offerings to include decks, gazebos, pergolas, and related products.
“Whether it’s a fence or a gazebo, Best Vinyl has always been about installing high quality products that will stand the test of time,” said Brandon Brooks, Best Vinyl’s vice president of sales. “From St. George to Brigham City, Utah homeowners recognize our white trucks and trailers, and they know we’re a company they can rely on for products and customer service unlike any other.”
Roughly 60 Redmond associates work in the Best Vinyl division, most from the main office in American Fork, Utah, with smaller groups in Layton, Utah, and an office in Kapolei, Hawaii, from which they fabricate and install fencing and decking products across the islands.
In addition to retail and contractor sales under the Best Vinyl name, the company owns two divisions of its own. Rocky Mountain Vinyl Products sells raw fencing materials to other fence companies throughout the western United States and Hawaii, extending excellent customer service to an industry that has traditionally been under-served. DIY Vinyl Products sells ready-to-install fencing products directly to end users over the internet, giving homeowners the ability to install their own fence with the highest quality products available anywhere. The DIY market accounts for only 5% of Best Vinyl’s sales, with tremendous potential for growth in the coming years.
Best Vinyl fabricates and installs the highest quality fences available, but the company built its reputation on a customer experience unlike any other company. Customer comments most often commend the people of Best Vinyl, which is ultimately what attracted Redmond to a partnership with Best Vinyl in the first place.